Not just sweets. A new standard of purity.
Tired of adulteration in Indian sweets, Mishthanam was built for families who want mithai they can trust at home and gift without hesitation.
Built on purity. Perfected for taste.
Too many sweet boxes hide the details that truly matter: the quality of ghee, the purity of khoya, the level of sweetness, the colours used, and the freshness of every bite. We started Mishthanam to bring back Indian sweets the way they should be: pure, authentic, and unforgettable in taste. No adulteration. No shortcuts. No compromise. Just honest sweets crafted with ingredients you can trust and flavours you will come back for.
50–60% Less Added Sugar*
Compared with conventional recipes for the same sweet.
Ghee Verified Through 48 Quality Checks
Every batch of ghee is verified through 48 quality checks.
Khoya Quality-Checked In-House
Our khoya is quality-checked in-house for purity and consistency.
No Synthetic Colours Added
Colour comes from ingredients and natural, plant-based sources.
What we leave out matters too
Purity is not only about what we use. It is also about the shortcuts we refuse.
No Synthetic Colours Added
Colour should come from ingredients, not lab-made shortcuts. We use natural, plant-based sources.
No Chemical Whiteners Added
Unlike many mass brands, we do not brighten sweets with artificial whiteners.
No Bulk Standard Khoya
Khoya quality shapes trust, so we check it closely in-house.
No Extra Sweetness To Reduce Costs
We keep sweetness balanced for taste, not exaggerated to cut costs or mask shortcuts.
No Unnecessary Additives
Only what is necessary for the purest, tastiest indulgence. No filler ingredients, no needless additives.
Built to earn trust, not attention
We are not trying to be the biggest mithai brand. We are building the one families trust first.
50–60% Less Added Sugar*
Compared with conventional recipes for the same sweet.
Ghee Verified Through 48 Quality Checks
Every batch of ghee is verified through 48 quality checks.
Khoya Quality-Checked In-House
Our khoya is quality-checked in-house for purity and consistency.
No Synthetic Colours Added
Colour comes from ingredients and natural, plant-based sources.
Freshly Prepared In Small Batches
Prepared in tighter runs for better freshness and quality control.
No Chemical Whiteners Added
No chemical shortcuts are used to make our sweets look brighter.
The Team Behind the Vision
Bringing together expertise in finance, technology, sourcing, and operations, our team shares one commitment: mithai you can trust.
CA Monish Malhotra
Finance & Advisory
A Chartered Accountant and entrepreneur focused on financial discipline, compliance, and long-term trust.
Srishty Malhotra
Sourcing & Quality
A CA Final student overseeing sourcing, finish, and day-to-day consistency across the range.
Sarthak Malhotra
Operations & Customer Experience
The operations and customer experience lead making sure the promise of purity holds through every order.
Vivek Kumar
Investor
An IIT Guwahati alumnus and software engineer bringing strategic perspective, patient capital, and long-term guidance to Mishthanam's growth.
Choose mithai you can trust
For family tables, thoughtful gifting, and big occasions alike.
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